On Tuesday, March 24, 2015 in my American Sport in the 21st Century class we discussed sports and the media. These are two of the most successful businesses in the United States. Media as changed and advanced overtime and this has impacted the media coverage of sports. The characteristics of the media have changed from old media to new media. Old media involves print media which is words and images printed on paper such as: newspapers, magazines, books, catalogues, event programs, and trading cards. New media involves electronic/visual media which is words, commentary, and images we receive through audio and/or video devices such as: radio, television, film, video games, the internet, and cell phones. Since the 20th Century, when sport became apart of the entertainment industry it has done nothing but continued to grow. The increase in sport popularity is a direct result of media coverage.
Media has four roles:
1. Inform
Media has four roles:
2. Entertain
3. Educate
4. Advertise
Social media is a group of internet applications that allow the creation and exchange of user generated content. Most fans and community members now go to social media for sports information, 96% of businesses use social media for marketing. On Tuesday, March 24, 2015 in my American Sport in the 21st Century class we were faced with the question: Could sports and the media survive without each other? Throughout discussion we came to the conclusion that sports could not survive without the media but the media could survive without sports. Sports have made some changes as a result of the media: schedule and starting times, length of halftimes, television timeouts, and expansion and formation of leagues. All of these changes that sport has made for media gives both sport and the media the opportunity to make revenue.
The Sports Business Journal article discusses the benefits and downfalls of a social media application called Snapchat. Snapchat allows users to take photographs, record videos, add text and drawings, select a time from 1 second to 10 seconds, and then select who the information gets sent to. The recipient of the information will only be allowed to see it for the amount of time that the sender selected, after time runs out the picture or video disappears. Snapchat has recently added a new feature called Discover, watch the following youtube video to learn what this feature offers: Snapchat Discover
The challenges that Snapchat face are the same challenges that other new medias such as: Facebook, Twitter, Instagram, Tumblr, Groupon, and Social Living are facing. Social media is predominantly used by millennials, which creates barriers. As sport teams begin to use social media more frequently for things such as advertising and give aways the more other generations gain interest. Social media gives sport fans something that nothing else can, direct contact with the teams and the athletes. Many athletes have embraced the opportunities that social media presents them to connect directly with fans. An example of a professional team being interactive with their fans is the Pittsburgh Pirates twitter page: Pittsburgh Pirates
Social media is a group of internet applications that allow the creation and exchange of user generated content. Most fans and community members now go to social media for sports information, 96% of businesses use social media for marketing. On Tuesday, March 24, 2015 in my American Sport in the 21st Century class we were faced with the question: Could sports and the media survive without each other? Throughout discussion we came to the conclusion that sports could not survive without the media but the media could survive without sports. Sports have made some changes as a result of the media: schedule and starting times, length of halftimes, television timeouts, and expansion and formation of leagues. All of these changes that sport has made for media gives both sport and the media the opportunity to make revenue.
The Sports Business Journal article discusses the benefits and downfalls of a social media application called Snapchat. Snapchat allows users to take photographs, record videos, add text and drawings, select a time from 1 second to 10 seconds, and then select who the information gets sent to. The recipient of the information will only be allowed to see it for the amount of time that the sender selected, after time runs out the picture or video disappears. Snapchat has recently added a new feature called Discover, watch the following youtube video to learn what this feature offers: Snapchat Discover
The challenges that Snapchat face are the same challenges that other new medias such as: Facebook, Twitter, Instagram, Tumblr, Groupon, and Social Living are facing. Social media is predominantly used by millennials, which creates barriers. As sport teams begin to use social media more frequently for things such as advertising and give aways the more other generations gain interest. Social media gives sport fans something that nothing else can, direct contact with the teams and the athletes. Many athletes have embraced the opportunities that social media presents them to connect directly with fans. An example of a professional team being interactive with their fans is the Pittsburgh Pirates twitter page: Pittsburgh Pirates
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